Adding custom lip gloss to your private label cosmetics line is a practical step toward offering versatile products that suit a wide variety of skin tones, preferences, and occasions. With the continued popularity of glosses in everyday routines, this category offers flexibility, appeal, and long-term potential.

Why lip gloss remains a strong choice

Lip gloss has remained a best seller due to its ease of use, lightweight feel, and visual impact. It appeals to users looking for a natural finish or a bold statement, depending on the shade and texture. Whether you’re offering a sheer tint or a high-shine formula, glosses are ideal for highlighting the lips and offering a quick way to enhance one’s overall look.

Custom options support brand identity

Through contract manufacturing, your brand can develop custom lip color offerings that reflect your audience’s taste. Our team helps formulate options tailored to different skin tones, finishes, and even flavor preferences. Whether you're creating a subtle gloss or a vibrant custom lipstick, these options support creativity, storytelling, and product diversity within your collection.

Features that add value to your line

- Formulas can be made vegan and clean to align with evolving customer values.

- Custom shade options help match seasonal colors or trend-driven styles.

- Finishes can vary from high-gloss to shimmer, giving more room for customer choice.

- Packaging and applicators can be designed to match your brand’s style.

- Multiple SKUs allow customers to mix and match or even gift products to friends.

Encouraging exploration and creativity

Many customers enjoy the opportunity to create their own signature look or discover new favorites through gloss. A thoughtfully developed gloss product can inspire fun, experimentation, and expression. Whether it’s a shade named after a mood, moment, or piece of music, gloss offers a canvas for creativity and connection.

Flexible integration into your brand

Adding custom lip gloss doesn’t require a complete product overhaul. It can be integrated smoothly into your collection, especially with support from a team that understands the ins and outs of cosmetic manufacturing. Glosses work well as standalone items, part of kits, or even as seasonal additions that drive engagement.

Getting started

KBL offers full development and services to help brands add products like lipstick, custom lip gloss, and more to their lineup. With guidance through formulation and packaging, everything is aligned to match your goals and audience. If you're considering expanding your product range with gloss, we’re here to assist with planning and development that fits your timeline.

To learn more or begin planning your next product, you can contact us.