A face serum is a lightweight skincare concentrate designed to deliver potent ingredients deep into the skin. From hydrating serums with hyaluronic acid to brightening formulas with vitamin C, serums are a core part of any effective skincare routine. When applied correctly, they help address a range of skin concerns such as dryness, wrinkles, dullness, and dark spots. This guide explains how to use serums properly for best results.

Start with cleansing and skin prep

Begin by cleansing your face to remove dirt and excess oils. This ensures the active ingredients in your serum can penetrate effectively. A clean surface boosts hydration and enhances radiance. If desired, apply a toner to further prep the skin and balance its moisture levels—especially helpful for sensitive or combination skin types.

Apply the serum properly

Using clean fingers, dispense 2–4 drops of serum. Gently press it into your skin, focusing on areas of concern like fine lines or uneven texture. Avoid rubbing; instead, let the formula absorb naturally. Whether it’s a hydrating serum with hyaluronic acid or a vitamin-enriched blend targeting aging, correct application is key to achieving visible improvements in appearance.

Layer products strategically

Wait about 30 seconds after applying your serum before layering on other products. Follow up with a moisturizing cream to seal in hydration and support the serum’s benefits. This step is particularly helpful for dryness or oily skin areas, balancing your overall routine and enhancing skin's glow.

Serum application tips

- Use serums consistently—morning and night—for best results.

- Choose a serum based on your primary skin concern, like wrinkles or dullness.

- Look for peptides, vitamin C, or hyaluronic acid depending on your needs.

- Store serums in a cool, dark place to preserve active ingredients.

- Always patch-test new serums, especially on sensitive skin types.

Choosing the right serum for your brand

Brands looking to offer targeted skincare solutions should consider adding serums into their product lines. Whether addressing hydration, aging, or radiance, serums allow for precise formulations with visible benefits. At KBL Cosmetics, our research and development process helps develop effective, high-quality formulations designed for all skin types.

Private label serum development

Adding private label cosmetics to your line can help address a variety of skin concerns through thoughtfully formulated serums. KBL provides a range of services supported by our experience in contract manufacturing. If you're planning to create custom skincare solutions, contact us to learn more about how we can support your development process.