The private label hair care industry continues to grow, offering businesses flexible ways to build a private label cosmetics brand. At KBL Cosmetics, companies developing custom branded hair care can access a full range of services tailored to different hair types and industry trends. As demand increases for natural ingredients, cruelty free practices, and paraben free solutions, many brands are choosing to expand into clean and targeted hair care categories.
Focus on customization and product development
Businesses seeking more control over their formulations often choose custom formulation to shape a unique product line. Through KBL’s research and development support, brands can define how their haircare products look, feel, and perform. This includes ingredients selection, product testing with a sample kit, and collaboration with the design team on packaging and branding elements such as the logo.
Types of products in demand
The market for private label hair products reflects growing interest in well-formulated, clean-label items. Popular categories include:
- Daily shampoos and conditioner formulas
- Styling products for volume, definition, and hold
- Soft treatments for moisture and repair
- Organic and hemp-based haircare
- Multi-use hair care products with added skin benefits
Clean and ethical manufacturing
Increasingly, consumers seek out hair products that are ethically made and environmentally mindful. KBL works with brands to offer cruelty free options without animal testing, using natural components that meet rising sustainability standards. Whether the goal is to develop a white label line or a fully customized set of custom branded products, product integrity remains a key priority.
Process from idea to launch
Creating a label hair care line begins with a clear concept and continues through structured stages of formulas, design, testing, and production. KBL supports businesses at each step, simplifying the process whether you’re building a new business or expanding into skincare and haircare. From first discussions to product delivery, each phase is managed to maintain quality and alignment with your vision.
Options for different business models
Through flexible contract manufacturing, companies can choose between small batches and larger runs to suit their current stage. This makes it easier for businesses to launch, test, and scale their offerings to better meet the expectations of their customers and clients. Whether your focus is salon distribution, online retail, or both, there are models that work for each market.
Practical benefits of private label
Choosing to create and sell label hair products gives brands the opportunity to build recognition and connect with specific customer needs. With control over ingredients, packaging, and pricing—including options to set your own regular price—brands can position themselves with clarity. KBL’s role is to assist with setup and production, providing support as needed to navigate industry requirements and connect with trusted suppliers.
If you’re planning to develop your own private label hair care line, contact us to learn more about how we can support your project.