Water-based skincare formulation means using water as the main ingredient in cosmetic products. At KBL Cosmetics, these formulas are a big part of our private label cosmetics options.

Water helps deliver active ingredients to the skin. It works well across many skin types. These products feel light, absorb fast, and fit easily into daily skincare routines.

Common water-based skin care items include gel serums, facial cleansers, balm serum, and water-based moisturizers.

Water in skin care products

Water is a key part of product formulations. It helps dissolve ingredients such as vitamin C, salicylic acid, and plant extracts.

This improves how well your skin absorbs them. Water also helps blend carrier oils and thickening agents like Olivem 1000 and xanthun gum.

With proper pH and stability, water-based products stay safe and effective. These details matter when formulating moisturizers or facial serums.

Water-based vs. waterless skincare

Water-based products are light and hydrating. That makes them great for everyday use.

On the other hand, waterless skincare uses solid formats like balms and bars. These formulas rely on oils, butters, and ingredients like Amazonian clay.

Water-free cosmetics have a smaller water footprint. They also use fewer preservatives. This appeals to eco-friendly and indie beauty brands.

Water-based moisturizers are still popular. They support hydration and boost collagen formation.

Educational tips for choosing water-based products

- Read ingredient lists carefully. Look for Sodium Hyaluronate, glycolic acid, or Tetrahexyldecyl Ascorbate.

- Pick products that match your skin type and skincare routine.

- Check the shelf life and packaging for signs of good quality.

- Avoid pore-clogging ingredients if your skin is acne-prone.

- Choose products with natural raw materials and recyclable materials.

Innovation and formulation strategies

Water-based products often include ingredients that support the skin's moisture barrier. These can help reduce UV damage and signs of aging.

Using actives like C Super Serum or Activating Water Essence adds value. Products with SPF 30 or anti-aging effects are in high demand.

Get started with KBL

Please contact us to get started. Our team is ready to help you develop safe, hydrating, and effective products.