When developing concealer makeup as part of a private label cosmetics line, it's helpful to understand the different formats and finishes that serve various skin needs.
Liquid and cream concealers
Liquid concealer is popular for its versatility and buildable coverage. It blends easily and works well on oily skin, combo skin, and dry skin. It helps even skin tone and is often used to cover imperfections, conceal dark circles, and minimize eye bags. Cream concealer, with its creamy formula, offers more full coverage and is preferred for covering redness, dark spots, and age spots.
How to apply concealer
Choosing the right concealer shade starts with shade matching to the skin’s undertones. A good rule is to use a concealer that is one or two shades lighter than the foundation for under-eye areas. Apply a small amount using a concealer brush or fingertips, and gently tap or gently blend for a smooth finish. Some formulas, such as a hydrating concealer, are ideal for sensitive skin or areas prone to fine lines.
Specialized concealers
Color corrector concealers are used for targeted color correction. Green tones are used for redness, peach or orange tones help cover dark circles, and lavender tones brighten dull areas. These can be layered under a full coverage concealer for the desired effect. Face concealer and eye concealer types are often formulated separately to suit the delicate eye area versus broader facial coverage.
Features and finishes
- Matte finish helps reduce shine and is good for oily skin
- Brightening effect is useful under the eyes and for dull areas
- Non comedogenic formulas reduce risk of clogged pores
- Some formulas contain vitamin E to nourish skin
- Look for long lasting concealer for all-day wear
Application tips
To apply concealer directly on problem areas, use light layers and build as needed. A coverage concealer can help cover blemishes and provide all over coverage without looking heavy. Many consumers look for drugstore concealer options that offer good coverage and a natural look while fitting into their everyday makeup routine. The perfect concealer should feel lightweight, stay in place, and practically melt into the skin.
Supporting product development
Each makeup product benefits from thoughtful formulation. From research and development to final packaging, KBL supports the creation of concealers that align with your brand's vision and your customers’ preferences. Our services include options for all finishes, skin concerns, and ingredient preferences.
Start developing your line
If you're planning to develop concealer products as part of your cosmetic line, we invite you to contact us to explore how our team can support your formulation and production goals.